Thierry Gréaux FR

Director General · CEM Saint-Barthélemy

Thierry Gréaux

More than 25 years of experience between Saint-Barthélemy and Canada, at the crossroads of economics, finance, business management, economic development and strategy.

  • Economics & economic development
  • Finance & business management
  • Island economies & French overseas territories
  • Strategy
Get in touch See my career
Portrait of Thierry Gréaux in a navy blazer, in front of banana leaves

At a glance

Role
Director General of the CEM Saint-Barthélemy, since 2021
Scope
Team of 12, budget of about €3 million
Education
BBA (UQAM), financial planning (IQPF), CIM, CIWM
Languages
French and English
Citizenship
French and Canadian

What I bring

  • Leading a public institution

    Director General of the CEM since 2021: strategy with the elected board, a budget of about €3 million, a team of 12, organisation of departments and change management.

    See my career

  • Growing revenue and activity

    Direct CFAE receipts up 30% between 2021 and 2024; a training centre that reached 139 sessions in 2024, up 96% on 2021.

    See the results

  • Informing economic decisions

    An economic observatory for Saint-Barthélemy; a counterpart for the French National Assembly (2023) and Senate (2026) on the cost of living in the overseas territories and on LODEOM.

    See press and hearings

  • Combining finance and strategy

    Wealth management at Desjardins Group in Québec from 2017 to 2021; ranked first in Québec on the IQPF financial planning exam; CIM and CIWM designations.

    See my education

At the CEM, since 2021

Results

Results of the CEM to which I contributed. The CFAE is Saint-Barthélemy’s flat-rate annual business contribution. Each figure links to its source.

  • Direct CFAE receipts

    +30%

    between 2021 and 20241

  • Training centre

    139

    sessions in 2024, up 96% on 20211

  • CEM revenue

    €569k

    in 2024 (+12.4%)1

  • Economic observatory

    more than9,000

    active business establishments recorded in Saint-Barthélemy, and 936 business start-ups in 20252

  1. CEM, 2024 activity report (opens in a new tab) (in French).
  2. Journal de Saint-Barth, “Le foisonnant rapport d’activité de la Cem” (opens in a new tab), June 2026 (in French).

About

Thierry Gréaux in front of the sign of the Chambre Économique Multiprofessionnelle of Saint-Barthélemy

Since 2021, I have been Director General of the Chambre Économique Multiprofessionnelle (CEM) of Saint-Barthélemy, the territorial public body that serves as the island’s chamber of commerce, chamber of trades and chamber of agriculture. I manage a budget of about €3 million and a team of 12: strategy, finance, HR, economic development, business services, vocational training, economic intelligence and institutional relations.

My career brings together three complementary worlds:

  • Public service, at the Saint-Barthélemy Town Hall and then at the CEM.
  • Regional aviation, for more than fifteen years in Saint-Barthélemy: business development, compliance, quality and risk management.
  • Finance in Canada: wealth management at Desjardins Group for high-net-worth clients.

I hold a Bachelor of Business Administration from UQAM and a diploma in financial planning. In 2019, I ranked first in Québec on the exam of the Institut québécois de planification financière (92%, 341 candidates).

Thierry Gréaux in a working meeting at his desk
Thierry Gréaux at his desk, with CEM documents in front of him

Career

  • Saint-Barthélemy
  • Québec (Canada)

  1. Aug 2021 – present

    Director General

    Chambre Économique Multiprofessionnelle (CEM) · Saint-Barthélemy

    General management of a territorial public body that serves as the island’s chamber of commerce, trades and agriculture. Budget of about €3 million; team of 12.

    • Strategy: setting and delivering it with the president and the elected board.
    • Finance: budget and financial management, revenue monitoring, CFAE collection office, public procurement, cost accounting.
    • Human resources: organisation of departments, team management, change management.
    • Economics: Saint-Barthélemy economic observatory, analyses of businesses and local economic trends.
    • Business services: registration formalities, vocational training, business support, economic information, legal services.
    • Industries: retail, restaurants, agriculture, fishing, taxis, transport and construction.
    • Partnerships and representation: State services, the Collectivité de Saint-Barthélemy, Parliament, ministries, chamber networks, national business organisations.

  2. May 2017 – Aug 2021

    Wealth management, Desjardins Group

    Three successive positions · Québec

    1. Nov 2020 – Aug 2021

      Senior Wealth Management Advisor

      Desjardins Securities · Montréal

      Investment advice and wealth management for high-net-worth clients: individuals, executives and entrepreneurs. Portfolio analysis, financial and estate strategies. Investment dealer representative, registered at the time with IIROC.

    2. Jan 2019 – Nov 2020

      Account Manager – Wealth Management

      Service Signature · Boucherville

      Relationships with high-net-worth clients, comprehensive analysis of financial needs, coordination of investment, retirement, tax, estate and asset protection strategies. Mutual fund representative, registered at the time with Québec’s AMF.

    3. May 2017 – Jan 2019

      Wealth Management and Personal Finance Advisor

      Caisse Desjardins des Patriotes · Varennes

      Financial planning; financing, investment and savings solutions; support for individuals and entrepreneurs.

  3. Sep 2002 – Dec 2017

    Director of Administration, Business Development, Compliance and Risk Management

    St Barth Commuter · Saint-Barthélemy

    Cross-functional responsibilities in a regional airline: administration, sales, business development, compliance, quality and risk management.

    • Developed the sales function and international markets, including the high-end North American clientele.
    • New distribution and loyalty strategies; took part in building the airline’s first website and computerised booking system.
    • Contributed to a fivefold increase in revenue over ten years; in 2015, nearly 45,000 passengers and 9,100 flights.
    • Developed and ran a quality management system; risk management and regulatory compliance.
    • Annual analyses for management: seasonality, trends, competition, performance.

  4. Jul 2001 – Aug 2002

    Administrative Officer – Accounting and Administration

    Saint-Barthélemy Town Hall · Saint-Barthélemy

    • Administrative and accounting management.
    • Reorganisation of several municipal departments.
    • Management of schools, school catering and school transport.

Press and hearings

French Parliament, trade press and local press. Articles are in French.

  1. June 2026Journal de Saint-Barth

    “Le foisonnant rapport d’activité de la Cem” (opens in a new tab)

    The CEM activity report: more than 9,000 active business establishments and 936 business start-ups in 2025.

  2. March 2026French Senate

    Senate fact-finding mission on LODEOM, visit to Saint-Barthélemy (opens in a new tab)

    Working lunch with the mission, alongside the CEM president. Information report no. 662 of 27 May 2026 on employer-contribution exemptions in the overseas territories.

  3. August 2025Pratiques RH

    “Le langage corporel : l’autre voix du leadership” (opens in a new tab)

    Quoted on body language in leadership: to lead, he says, you have to “listen with your eyes”.

  4. April 2023French National Assembly

    Hearing before the inquiry committee on the cost of living in the overseas territories (opens in a new tab)

    Record no. 7, 6 April 2023.

  5. May 2022Journal de Saint-Barth

    “La Cem veut structurer la filière agricole” (opens in a new tab)

    Structuring the island’s farming sector: the CEM supports projects until they launch.

  6. May 2022Journal de Saint-Barth

    “Marchés publics : la Cem ‘a un rôle à jouer’” (opens in a new tab)

    Helping local businesses compete for public contracts.

  7. August 2021Journal de Saint-Barth

    “La Cem pense son plan d’action avec son nouveau directeur” (opens in a new tab)

    First weeks as Director General of the CEM.

  8. 2019UQAM Actualités

    Ranked first in Québec in financial planning (opens in a new tab)

    First place on the IQPF exam: 92%, 341 candidates.

Education and designations

Degrees

  • Bachelor of Business Administration (BBA)

    Université du Québec à Montréal (UQAM) · 1996 – 2001

  • Certificate in Financial Planning

    ESG UQAM

  • Financial Planner Diploma

    Institut québécois de planification financière (IQPF) · 2018

Award

Ranked first in Québec out of 341 candidates on the IQPF exam, with 92% (2019). Charles-Pelletier Scholarship – RBC Royal Bank.

Designations · Canadian Securities Institute

  • CIM – Chartered Investment Manager

    2020

  • CIWM – Certified International Wealth Manager

    2021

  • Other CSI courses

    Portfolio management, retirement, estate and trust planning, high-net-worth clients, mutual funds · 2016 – 2021

Approach

What I believe

“The best economic decisions combine reliable data, knowledge of the ground, financial analysis, an understanding of businesses and the ability to turn a strategy into concrete results.”

Areas of expertise

  • Business economics
  • Island economies
  • Public finance
  • Financial analysis
  • Performance management
  • Organisational transformation
  • Risk management and compliance
  • Public policy

Languages

  • French native
  • English fluent

Recruiters and partners

Contact

Open to conversations about executive roles, in France and internationally.

The easiest way to reach me is a message on LinkedIn. Detailed CV available on request.

My LinkedIn profile (opens in a new tab)

Saint-Barthélemy, French West Indies · French and English

Thierry Gréaux in a navy blazer, one hand in his pocket, in front of banana leaves